Аннотация: This article discusses the key concepts of marketing management, which play an important role in the formation of a successful business strategy. The focus is on four main concepts: production, product, distribution and marketing. Their features, advantages and disadvantages are analyzed in the context of modern market realities.
Ключевые слова: marketing, concepts of marketing control, conception, good, producer, consumer
Статья в сборнике научных трудов по материалам конференции (форума) «Worldwide Conference on Advancements in Health and Technology»