Artificial intelligence in advertising and PR: optimization of personalization and creation of multimedia content

This article examines key trends and perspectives of AI development in advertising and PR, such as the optimization of personalization and creation of multimedia content. The principles and methods of AI application in these areas are discussed. The technologies of machine learning and their role in creating personalized content are examined, as well as the possibilities and limitations of AI in the context of multimedia advertising.

artificial intelligence, advertising, PR, personalization, multimedia, ethical challenges, machine learning, deep learning, natural language, computer vision, case-study, future development.