From Strategy to Result: the Path of German Business to Digitalization

Дата публикации: 07.11.2024

From Strategy to Result: the Path of German Business to Digitalization

Rodigina N.J.
Obukhovskaya L.A.
Musikhin V.I.
Аннотация: Artificial intelligence is seen as a critical technology for Germany’s future economic competitiveness. While Germany is a global leader in AI research, it falls behind the United States and China in converting this expertise into profitable enterprises. However, the adoption of AI technology in German businesses, particularly SMEs, remains slow. Traditional technologies, such as rule-based systems, are preferred, and a lack of personnel credentials has been cited as a key adoption barrier. Despite these hurdles, AI adoption by German businesses is critical to the national economy’s development since it is the primary engine of German economic competitiveness.
Ключевые слова: artificial intelligence, digitalization, digital competitiveness
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