Аннотация: The laws of a market economy and associated competition require a constant search for ways to improve the efficiency of business processes, reduce costs, and increase market share in order to create conditions for sustainable development in the future. One of the factors for increasing the competitiveness of agro-industrial firms is the introduction of a cluster model in organizing the interaction of business structures. The creation of clusters helps to mobilize innovative potential and strengthen the key factors of competitiveness of regional agro-industrial companies, provides an additional level of employment, and contributes to the socio-economic development of the region as a whole.