Аннотация: The article considers souvenir products as a way of building communication between a brand and its target audience. Examples of large agricultural companies are analyzed. It is noted that in modern conditions souvenir products are a necessary element of the company's communication policy.
Ключевые слова: souvenir products, agribusiness, brand, merch, agro complex
Статья в сборнике научных трудов по материалам конференции (форума) «International Symposium on Interdisciplinary Studies and Applied Sciences»