Аннотация: The article explores unconventional marketing approaches that differ from traditional promotion methods. These strategies enable companies to stand out in competitive markets. The advantages and risks of such methods are discussed alongside examples of successful cases. The study draws on international experience and marketing research findings.
Ключевые слова: alternative marketing, viral marketing, guerrilla marketing, innovations, unconventional promotion methods.
Статья в сборнике научных трудов по материалам конференции (форума) «Worldwide Conference on Advancements in Health and Technology»