Аннотация: In this work, the frame "Bildung" ("education") was investigated as a fragment of the German linguistic view of the world using the example of family of words with "Schule" ("school"), "lernen" ("study"), "studieren" ("study"). Analysis of this frame allows you to find out what German education is, what value it has. Frame research provides insight into the culture of the people. The study of family of words makes it possible to see a holistic picture of the system device of family of words level. Education as a significant sociocultural phenomenon is actively embodied in the vocabulary of the language, but its linguistic and cultural specifics in the linguistic consciousness of members of different societies have been insufficiently studied.