Аннотация: The "Creator" archetype is the driving force behind the process of contemporary fashion and the process of contemporary art. And thus it is an important object of research, which is what this research material is devoted to.
The images from mythology and the Bible, images of world cinema of the first quarter of the XXI century, documentaries, monographic research and materials of professional blogs about fashion and art became the object of research. The lens of the study includes people and their fates, personalities who have influenced radical changes in the world, such as Daedalus (from mythology), Leonardo da Vinci (from society), Picasso (from society), Margaret Keen (from cinema), Tony Stark (from film), Lego (from brands and companies), The Walt Disney Company (from brands and companies), Pixar (from brands and companies), Elsa Schiaparelli (from fashion), Iris van Herpen (from fashion), Danit Peleg (from fashion).
The subject of the study was the behavioral and visual traits of the Creator archetype.
The aim of the study is to make a revision analysis of the key behavioral characteristics corresponding to the Creator (Creator) archetype and to analyze its images among modern, leading designers, to catalog the main representatives of the archetype.