Аннотация: This article examines the role of music in advertising and its functions as a means of emotional, cognitive, and cultural influence on consumers. It explores musical techniques used in advertising materials, such as jingles, audio logos, background, and licensed music. Special attention is given to the integration of music into audiovisual advertising messages and its impact on brand perception, the formation of associations, memory retention, and its transformation into memetic elements.
Ключевые слова: brand, music in advertising, jingle, audio logo, background music, associations, intertextuality, emotional impact, memory, psychology, emotions, memetics.
Статья в сборнике научных трудов по материалам конференции (форума) «Global Research Conference on Sustainable Futures»